Beyond Consent Forms: The Evolving Legal and Ethical Landscape of Event Privacy

We are in an age where data is currency and visual content drives engagement. Whether you’re hosting a product launch, awards dinner, or internal town hall, understanding your obligations under the law is no longer optional—it’s essential.

As event organisers across corporate Jamaica increasingly engage technology to enhance guest experiences, the Data Protection Act of Jamaica has introduced critical responsibilities that affect everything from how we register guests to how we capture and share event moments.

Guest Registration

Are you collecting data legally?

Whether you're planning a high-profile conference or an exclusive networking mixer, the DPA requires that guest data be collected fairly and transparently. This means:

• Informed consent must be obtained at the point of registration.

• You must disclose what data is being collected, why it’s being used, and who it may be shared with.

• Personal information should be stored securely and only for as long as necessary.

This not only builds trust, but also mitigates legal and reputational risk.

Photography & Videography

Do you need disclaimers?

Yes—and here’s why. The DPA considers visual recordings that identify individuals as personal data. If you're capturing footage at your event:

• You must inform attendees in advance that photography and/or filming will be taking place.

• Clear disclaimers should be included in invitations, websites, and on-site signage.

• Obtain explicit consent if you plan to use identifiable images for marketing purposes beyond internal use.

Best Practice: Unobtrusive, Effective Signage

Signage doesn’t have to detract from your event aesthetic to be effective. Strategically placing stylish yet prominent signs at entrances and registration desks can ensure visibility, while using simple, direct language such as “Please note: This event is being recorded and photographed for documentation and promotional purposes. By entering this space, you consent to such use” keeps the message clear. You can further reinforce awareness by supplementing physical signage with digital notices in registration emails or event apps.

Our Value To You!

We help organisations like yours navigate compliance while delivering seamless, memorable guest experiences. From crafting opt-in statements to designing legally sound signage, we ensure your events reflect both professional excellence and data responsibility.

Let’s Make Your Next Event Compliant & Captivating

Book a free 15-minute consultation to ensure your event complies with Jamaica’s Data Protection Act—without sacrificing creativity or guest experience.

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