The NewsRoom

Corporate videos have come a long way from the traditional company profile: a voiceover, a few shots of the office, smiling employees and a list of services. Today, audiences expect more. They want to know who you are, what you stand for and why your work matters. And increasingly, they want to see it rather than simply read about it. That is where video storytelling comes in. Beyond the Company Profile A strong corporate video is not simply an opportunity to put your busines

For many businesses, social media feels like a necessary presence but not always a productive one.  The real value comes when it starts supporting your business goals, not just your visibility. Defining What “Results” Mean for You Success on social media looks different for every organisation. For some, it may mean generating more customer inquiries. For others, it could be increasing sales, driving bookings, attracting event attendees, or building greater brand awareness. B

Salada Foods Jamaica Limited has reported growth across its top and bottom lines for the nine months ended June 30, 2026. The Company credits expanded market reach, product innovation, and its ongoing plant modernisation programme for the improved results. Gross Revenue for the nine-month period rose 11.5% to $1.282 billion, up from $1.150 billion in the corresponding period last year. The third quarter alone saw revenue climb 16.1% to $443.4 million, reflecting sustained dem

Ever notice how some posts get all the attention, comments, shares, conversations while others barely get a reaction? It’s not always about having a bigger budget or better visuals. Often, it comes down to how the content connects. Talking With People, Not at Them The most engaging brands don’t simply make announcements; they start conversations. Content that feels relatable, authentic, and human is more likely to capture attention and encourage interaction.0 02 What Catches

Hopes to inspire more young men to pursue careers in healthcare A symbolic passing of the torch as newly named 2026-2027 Nursing Student of the Year Javier Palmer (left), receives a congratulatory token from the outgoing titleholder, Colie Lyn, the 2025-2026 Nursing Student of the Year, during the recent LASCO, Nurses Association of Jamaica (NAJ) Nurse of the Year and Nursing Student of the Year Awards at the Jamaica Pegasus Hotel in Kingston. Fresh from being named the 202

You’re posting regularly. The content looks good. You’re showing up. But the engagement is low—and it’s not translating into real business results. If that sounds familiar, you’re not alone. Many brands are active on social media, but still not seeing impact. The “Consistency Trap” Posting frequently without a clear purpose Why activity doesn’t always equal progress Unclear Messaging Trying to speak to everyone—and connecting with no one Lack of a defined voice or direction C

Historic tie and first-ever four male nursing student finalists mark milestone awards The LASCO team congratulates Registered Nurse and Registered Midwife Jervine Richards (second-right) of Percy Junor Hospital following her recognition as the 2026 LASCO Chin Foundation and Nurses Association of Jamaica (NAJ) Nurse of the Year during the annual awards ceremony. Ce’zanne Chin (left), Corporate Communications Officer at LASCO Affiliated Companies, Anna-Kay McIntosh-Richards (se

See First-Hand the Scale Behind Jamaica's Leading Nutrition Brand Director and Company Secretary Vincent Chen highlights LASCO Vanilla Food Drink as one of his favourite beverages while touring the company’s White Marl production facility. LASCO Manufacturing Limited (LML) and LASCO Distributors Limited (LDL) hosted members of their Board of Directors on a tour of the company's consumer division complex in White Marl, St. Catherine, offering an inside look at the operations t

Male Nursing Students Continue to Make Their Mark Danielle Cunningham, Communications Manager at LASCO presents Okeive Matheson with his certificate for placing second in the 2025–2026 LASCO/NAJ Nursing Student of the Year Awards. As judges deliberated over this year’s contenders for the LASCO through the LASCO Chin Foundation and Nurses Association of Jamaica Nursing Student of the Year title, one thing was already clear — Jamaica’s next generation of nurses is bringing far

Recovery fund exceeds target, restores livelihoods and critical infrastructure across six parishes From left to right: Chair of the Board of Directors for United Way of Jamaica, Dr Devon Smith, CEO of United Way of Jamaica, Kerry Lee Lynch, and CEO of the Jamaica Agricultural Society (JAS) Derron Grant, during United Way of Jamaica press briefing held at the offices of the Private Sector Organization of Jamaica (PSOJ) in Kingston on Monday, June 22, 2026 The Hurricane Melissa

United Way of Jamaica (UWJ), in partnership with the CHASE Fund, the Early Childhood Commission, United Way of Greater Atlanta (UWGA), and the Rollins Center for Language and Literacy, today celebrated the achievements of 160 early childhood educators at the Read Right From The Start (RRFTS) 3.0 Educator Recognition Ceremony held at the University of the West Indies Regional Headquarters.

In a move to highlight the strategic importance of the Jamaican market within the Caribbean and the country’s growing role in regional trade and investment, the African Export-Import Bank (Afreximbank or the Bank) undertook an inaugural roadshow in Kingston, Jamaica, on 2 June.

Jamaica’s ongoing recovery efforts following the passing of Hurricane Melissa received a significant boost on Wednesday night (May 27) as the United States Department of State announced an additional US$2.5 million in humanitarian assistance during the American Chamber of Commerce of Jamaica (AmCham Jamaica) Business & Civic Leadership and Corporate Social Responsibility Awards and 40th Anniversary Gala, held at the Jamaica Pegasus Hotel.

AmCham Jamaica turns forty this year, four decades since its founding in 1986, when a group of American businesses operating in Jamaica, including founding member Sherwin Williams Jamaica Limited, came together to formalise a shared commitment to strengthening trade and investment between Jamaica and the United States.

In an era of constant content, audiences have become increasingly selective about who they trust. Authority today isn’t built through volume or virality, but through consistency, credibility, and perspective. Thought leadership, when done well, is not self-promotion. It is a long-term public relations strategy that positions leaders and brands as trusted voices worth listening to. Grow-Good, Reale Actives Case Study Two weeks ago, the beauty space saw major launches, but two

In public relations (PR), crises don’t announce themselves. What seems to ring true, as Jamaicans say, is “trouble nuh set like rain”. A ‘likkle’ comment on social media (from in a comment section, through a leaked message, or a misunderstood decision) can escalate quickly… when there is no plan in place. Brand reputation can be tested at any moment in today’s hyperconnected environment. This fact has fundamentally reshaped public relations and how we as practitioners operate

For years, public relations has often been reduced to media coverage and press releases. Today, perception forms instantly and spreads widely—making PR a strategic business function. It shapes trust, safeguards reputation, and influences how stakeholders respond long before a crisis or opportunity arises. At Breakthrough, we see PR not as publicity, but as reputation management in action. Why Visibility Without Credibility Is Risky Visibility is often seen as the ultimate mea

Salada’s forward-thinking approach is supported by steady financial performance. For the year ended September 30, 2025, revenue grew by 7.9% to $1.6 billion, with domestic sales rising by 12%.

The American Chamber of Commerce of Jamaica (AmCham Jamaica) has officially opened nominations for its Business & Civic Leadership and Corporate Social Responsibility Awards, ahead of the organisation's flagship 40th Anniversary Gala scheduled for May 27, 2026, at the Jamaica Pegasus Hotel in Kingston.

As revellers opened their goodie bags to a plethora of branded goods and items perfect for the on-the-road experience, there was one noticeably primed product to be included in their pre and post-carnival rituals. That’s how premium, plant-based soap brand OUR Soap Company made its entry to the carnival.