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The NewsRoom


US State Department announces additional US$2.5 Million for Hurricane Melissa Recovery at AMCHAM Jamaica 40th Anniversary Gala
Jamaica’s ongoing recovery efforts following the passing of Hurricane Melissa received a significant boost on Wednesday night (May 27) as the United States Department of State announced an additional US$2.5 million in humanitarian assistance during the American Chamber of Commerce of Jamaica (AmCham Jamaica) Business & Civic Leadership and Corporate Social Responsibility Awards and 40th Anniversary Gala, held at the Jamaica Pegasus Hotel.

Breakthrough Communications
Jun 14 min read


Since 2010: Honouring Excellence
AmCham Jamaica turns forty this year, four decades since its founding in 1986, when a group of American businesses operating in Jamaica, including founding member Sherwin Williams Jamaica Limited, came together to formalise a shared commitment to strengthening trade and investment between Jamaica and the United States.

Breakthrough Communications
May 224 min read


Building Authority That Lasts: Thought Leadership & Trust
In an era of constant content, audiences have become increasingly selective about who they trust. Authority today isn’t built through volume or virality, but through consistency, credibility, and perspective. Thought leadership, when done well, is not self-promotion. It is a long-term public relations strategy that positions leaders and brands as trusted voices worth listening to. Grow-Good, Reale Actives Case Study Two weeks ago, the beauty space saw major launches, but two

Breakthrough Communications
May 182 min read


Crisis Isn’t a Matter of If: The Case for PR Readiness
In public relations (PR), crises don’t announce themselves. What seems to ring true, as Jamaicans say, is “trouble nuh set like rain”. A ‘likkle’ comment on social media (from in a comment section, through a leaked message, or a misunderstood decision) can escalate quickly… when there is no plan in place. Brand reputation can be tested at any moment in today’s hyperconnected environment. This fact has fundamentally reshaped public relations and how we as practitioners operate

Breakthrough Communications
May 113 min read


PR Has Evolved: From Publicity to Reputation Management
For years, public relations has often been reduced to media coverage and press releases. Today, perception forms instantly and spreads widely—making PR a strategic business function. It shapes trust, safeguards reputation, and influences how stakeholders respond long before a crisis or opportunity arises. At Breakthrough, we see PR not as publicity, but as reputation management in action. Why Visibility Without Credibility Is Risky Visibility is often seen as the ultimate mea
Kelsey Randal
May 42 min read


Salada Foods reports solid performance at 61st AGM
Salada’s forward-thinking approach is supported by steady financial performance. For the year ended September 30, 2025, revenue grew by 7.9% to $1.6 billion, with domestic sales rising by 12%.

Breakthrough Communications
Apr 172 min read


AmCham Jamaica Opens Nominations for Business & Civic Leadership Awards and 40th Anniversary Gala
The American Chamber of Commerce of Jamaica (AmCham Jamaica) has officially opened nominations for its Business & Civic Leadership and Corporate Social Responsibility Awards, ahead of the organisation's flagship 40th Anniversary Gala scheduled for May 27, 2026, at the Jamaica Pegasus Hotel in Kingston.

Breakthrough Communications
Apr 162 min read


Celebrating Womanhood on the Road: OUR Soap Company infuses Carnival with Care
As revellers opened their goodie bags to a plethora of branded goods and items perfect for the on-the-road experience, there was one noticeably primed product to be included in their pre and post-carnival rituals. That’s how premium, plant-based soap brand OUR Soap Company made its entry to the carnival.

Breakthrough Communications
Apr 152 min read


Micro-Influencing Done Right: Hazle Inks Deal with Our Soap
While many would quickly call Sara Hazle an “influencer”, she pauses at the term, preferring instead to see herself as a digital creator, someone still growing, still learning, and, most importantly, still intentional.
That sense of intention is exactly what caught the attention of premium, plant-based skincare brand OUR Soap Company, leading to a timely partnership ahead of Carnival 2026.

Breakthrough Communications
Apr 103 min read


From strong roots to new growth, LASCO Teacher & Principal Awardees bloom
Against a backdrop of garden-inspired décor reflecting this year’s theme, “Education: Stabilising Roots While Embracing Change,” some of Jamaica’s educators were celebrated for their outstanding contributions at the 2025 Teacher and Principal of the Year Awards hosted by LASCO through the LASCO Chin Foundation in partnership with the Ministry of Education, Skills, Youth and Information (MoESYI) and the Jamaica Teaching Council (JTC).

Breakthrough Communications
Mar 254 min read


LASCO Reinforces ‘Stabilising Roots’ Theme While Championing Innovation and Skills Training
As Jamaica’s education sector rebuilds in the wake of the recent hurricane season, schools continue to recover from closures and resource losses. Amid those challenges, LASCO, in partnership with the Jamaica Teaching Council (JTC) is strengthening the foundations of education and challenging longstanding stigmas surrounding technical and vocational education (TVET) through its Teacher and Principal of the Year Awards.
Stephanie Lyew
Mar 183 min read


Fishers out West get equipment from UWJ, JAS
Close to 100 fisherfolk in Westmoreland were the first beneficiaries of the United Way of Jamaica’s (UWJ) partnership with Jamaica Agricultural Society (JAS).

Breakthrough Communications
Mar 163 min read


Hearts Healed, Lives Changed: Chain of Hope Wraps Lifesaving Surgery Week
Dedicated to improving access to paediatric cardiac care for Jamaicans and families across the region, Chain of Hope Jamaica and Chain of Hope UK continue their mission to bring hope to children battling congenital heart disease, through its latest partnership with the Bustamante Hospital for Children (BHC) Gift of Life International in honour of Cardiac Surgery Support Week at BHC's Cardiac Centre.

Breakthrough Communications
Jan 263 min read


United Way of Jamaica to disburse $100m from J.E.T.S. to Mustard Seed, six schools
The United Way of Jamaica will distribute $100 million in donations from J.E.T.S. Limited in response to the hurricane Melissa relief in the new year. The donations, to be managed by the non-governmental organisation, form a part of the J.E.T.S Corporate Social Responsibility Programme.

Breakthrough Communications
Jan 222 min read


Standing Together: Salada packs over 600 packages for affected farming communities
Over 40 staff volunteered to pack more than 600 care packages for farming communities impacted by the passage of Hurricane Melissa at the Salada Foods headquarters in Kingston. Later in the day, Salada turned inward to honour staff excellence with the presentation of its departmental ‘Gem Awards’.

Breakthrough Communications
Jan 72 min read


How can you design your brand events for maximum impact and reach?
The days of one-size-fits-all events are firmly in the rearview mirror. Today, executing an event, whether launching a new product or service or hosting a corporate event that delivers high impact and value, is not just about the money spent; it requires a thorough understanding of modern event formats, audience expectations and telling your brand story, long after the last chair or table has been packed up. The first critical decision is the format, a choice that has definit

Breakthrough Communications
Jan 53 min read


Constable Shantel C. Powell Named LASCO, JCF Chairman’s Awardee
LASCO and the Jamaica Constabulary Force (JCF) have named Constable Shantel C. Powell of Area 5 as the 2025 Chairman’s Award recipient, officially earning the distinguished title of ‘Police of the Year’ and taking over from last year’s honouree, Corporal Junior Thompson, also of Area 5.

Breakthrough Communications
Dec 24, 20254 min read


Beyond Consent Forms: The Evolving Legal and Ethical Landscape of Event Privacy
We are in an age where data is currency and visual content drives engagement. Whether you’re hosting a product launch, awards dinner, or internal town hall, understanding your obligations under the law is no longer optional—it’s essential. As event organisers across corporate Jamaica increasingly engage technology to enhance guest experiences, the Data Protection Act of Jamaica has introduced critical responsibilities that affect everything from how we register guests to how

Breakthrough Communications
Dec 22, 20252 min read


From Service to Experience: How Hospitality Norms Are Reshaping Events
Events succeed when no detail feels accidental — when the first handshake, the first bite, and the first note all feel like they’re part of the same thoughtful composition. First Impressions Lasts The first moments of an event often set the tone for an enjoyable guest experience. When guests arrive feeling hurried, lost, or unacknowledged, that unease can linger no matter how good the food or music may be. A warm and intentional welcome immediately transforms the atmosphere.

Breakthrough Communications
Dec 19, 20253 min read


Super Six Finalists Named for LASCO, JCF Saluting Our Heroes Awards ‘Police of the Year’
LASCO, in partnership with the Jamaica Constabulary Force (JCF) has selected its finalists for the prestigious LASCO Saluting Our Heroes ‘Police of the Year’ title. These outstanding officers have been recognised for their exceptional service, leadership, and commitment to public safety and community development within their respective divisions.

Breakthrough Communications
Nov 24, 20253 min read
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